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THE IT GIRL

celebrating fashion, fearlessness & the it factor.

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4 Low Maintenance Spring Trends to Try Instead of Contouring

Sunday, April 17, 2016
Contouring has jumped the shark.

What was once reserved for fashion shoots and special occasions became the centerpiece of every beauty article and tutorial. Shelf space in beauty retailers and drug stores alike were inundated with bronzers and complementary highlighters of cream, liquid and powder forms. Now, Instagram is flooded with contouring more than the face, showcasing tricks for contouring ears, the chest and even legs.

Today, I say no more. I'm tired of seeing so much shadow and so much highlight. It's intense. And it's too much work, tbh.

If contouring is your favorite beauty look, I encourage you to do you. Contour until you can't blend anymore. But if you're looking for something new to try, walk with me on the path to other options can enhance your look even more than a 10-step contour process.

Color Correct

Spring sprung and this trend bloomed with it. Chances are, you've seen creams  in green, purple and other unconventional shades floating around your favorite beauty store. Why? Color correcting in spot treatment form can help cancel complexion concerns and help you be your most flawless self.

First, know what does what. Sephora has an in-depth section of the website with information, including a Color Correcting Crash Course.

Overall, a few basics to know:

• Green counteracts red. Think zits.
• Yellow is another red-fighter that can add radiance to medium tones.
• Lavender counteracts yellow tones, like sallow patches; it is also suitable for tan/olive skin tones to cancel any purple-blue under eye circles.
• Peach is a total peach that counteracts blue tones such as dark under-eye circles on fair-to-light skin tones.

There are affordable options that can help you experiment with this trend without breaking the bank, but also a couple of high-end options if you are really feeling this technique. A couple of my favorites include the NYX Color Correcting Palette ($12, NYX.com) and the CoverFX Correct Clicks (6 shades, $18 each, Sephora.com).


One other tip: Use a setting spray with your regular concealer on top  of your color correctors of choice to keep the hues from overpowering your skin.

Dewy Skin



Strobing is another one of those highly-buzzed about trends all over Instagram. It's also one that is a little played out.

Want a luminous glow without going overboard? Try these tips:

• It all starts with skincare. Take care of your skin consistently by staying hydrated, getting plenty of rest and exfoliating a couple of times per week. Figure out a skincare routine that works best for you and no matter what, take off your makeup before bed.
• For a more natural highlight, mix a couple of drops of liquid highlighter with your foundation for an all-over glow. I'm excited to try Elcie Cosmetics' The Glow Enhancer, which launches April 19.
• The tone of your highlighter depends on your skin tone: fair skin tones should go for pearl-toned shades, while warm skin tones can look to gold options. Stick to what works best for your skin tone, not what you saw someone else use.
• Be sure to mattify any areas you are not trying to highlight to better help the glow show.

Wear Sunscreen



Doing this already? Keep it up.

Only touch SPF when you're at the beach? Break that habit right this second.

Don't use your skin type as a reason not to include sunscreen in your regimen. There are so many formulations available to find one that works for you. Just do it. This is one "trend" that should stick around forever-ever.

Try A New Lip Color



Take a quick mental (or better yet, actual) inventory of your lip product stash. Chances are, you have multiple products that fall in the same color family. Or, if you're like me, exact dupes among several brands. I really needed those six shades of brick red, okay?

It's easy to have a go-to color that gives you confidence, but try to venture outside your norm and stock up on a new color. Especially as the seasons are changing, it's the perfect time to swipe on a bold color you wouldn't ordinarily choose. If you're already stocked on bold lip colors, try a new shade or even a neutral that you wouldn't typically wear.

...


The Sephora to Go app allows you to virtually try on a wide range of lip products with the Sephora Virtual Artist feature. You can even compare shades or filter by brands or your individual Color IQ number. Try something new and you'll be surprised with the surge of "bad bitch" you feel.

Oscars 2016 Red Carpet Awards

Sunday, February 28, 2016
Does it matter who wins the actual awards when there's fashion?

The Oscar Statue Should Actually Be Modeled After:
Margot Robbie in Tom Ford

I love a Tom Ford moment, and Margot pulls it off flawlessly. Bonus points for balancing the sleeves with that deep v-neck.

Best Use of My Least Favorite Color:
Olivia Munn in Stella McCartney

I've never, ever intentionally purchased anything orange. The only exception was when I was forced to buy memorabilia from my high school, which happens to think orange and black is the perfect color combo. Olivia's Stella McCartney number makes me not only tolerate the color, but enjoy it.

Looks Better Than Kendall Jenner in the Same Dress:
Julianne Moore in Chanel

 Kendall strutted the Spring 2016 Couture runway in the very same dress. Julianne wins.

Best Use of Sequins:
Saoirse Ronan in Calvin Klein

Several attendees opted for sparkle, but Saoirse did it right. The cut. The color. Oh, and the mis-matched earrings.


 Most Stunning — and Sustainable:
Sophie Turner in Galvan

Sophie is definitely a star on the verge and I can't wait to see her in X-Men: Apocalypse. This dress is simply beautiful and it's also made of socially responsible fabrics. Slay, Sansa.

Most Uncomfortable-Looking Footwear:

Let's take a closer look.


Ouch.

Best Prom Impression:
Brie Larson in Gucci

Look, I know Brie is talented and I know it's the Oscars. The color is beautiful. The ruffles and that belt? PASS.

Most Red-Hot:
Charlize Theron in Dior

It's tricky to wear red on a red carpet. But, as no surprise, Charlize kills it.

Coolest:
Rooney Mara in Givenchy

The mid-section cut-out modernizes this elegant lace gown, and I'm also a fan of the high slit.

Most Want to Wear IRL:

Helen Lasichanh's simple, black dress suits the occasion, but is totally wearable for us common-folk.

Most Effortlessly Beautiful:
Rachel McAdams in August Getty Atelier

Calling emerald as the color of the season. This number, by 22-year-old designer August Getty, made me gasp. Well, Rachel being the one wearing it didn't hurt, either.

Overall Best Dressed:
Jennifer Lawrence in Dior

I'm sorry. I'm sorry if I'm predictable. I'm sorry NOT sorry, I'm a J. Law stan. But seriously. We know Jen will don Dior at every single important appearance, and while always beautiful, it's usually a fairly safe choice. This dress took her style up a notch.

All images via Getty.

Whose look was your favorite?

How Not To: Spend a Fortune at Sephora

Thursday, February 25, 2016
This might be one of the realest posts I've ever written. And I'll start it with a cold, hard truth:

In the past two years, I've spent close to $2,000 at Sephora. 

TWO. THOUSAND. DOLLARS. (Almost.)

Let me level-set. I am not a baller, a Kardashian/Jenner or Oprah.  I am employed doing work I enjoy, but I live in New York City, aka Expensive AF Central. I am the sole fiscal contributor in my life and I have responsibilities to handle each month, in addition to setting aside funds with each paycheck. 

But instead of saving more funds, or stacking cash for something like travel, it seems my "fun" money tends to get thrown toward securing my next year of VIB Rouge membership. Coming to this realization, I feel bad. But Sephora is like a treat to me. Some people splurge on shoes or electronics, and I suppose Sephora is my "thing." It's also so easy to spend money there, considering the retailer stocks more than 100 brands. I mean...


If you're anything like me, beauty isn't just about a bunch of makeup. It's something that inspires you. It's fun. It's a passion that flows through color cosmetics, skin care, hair care, fragrance and gadgets. Your Instagram feed might be populated with a mix of beauty brands and beauty influencers, showing off the latest trends, tutorials or debuting a new "must-have" product.

In reflecting on the amount of money I spend in-store and online (thanks to free 2-day shipping...), I decided I wanted to have a smart strategy for approaching future purchases. While the beauty world is, indeed, a lot of fun, habitual Sephora hauls can very easily and quickly dip into money better spent elsewhere.

(Caveat: Sephora has a pretty great return policy - but the goal is to form better shopping habits and save money.)

Heed my advice, and if I may quote Kanye: "You won't always agree with me but I'm gon' always be me."

"New" is Actually "Old."



Personally, the first step and the hardest part is coming to grips with is the fact that new products are being launched seemingly every day. In the past week alone, Tarte launched their Rainforest of the Sea collection, ColourPop debuted 16 Ultra Satin Lip shades and MAC unveiled a Zac Posen palette. (Side note, ever heard of TRENDMOOD? It's enough to drive any beauty fiend into developing a straight up calendar for when to purchase new items.)

It is near impossible to keep up with new brands, new collections within brands you already love and new superstar products. Not to mention, it's exhausting.

Think about the fact that as soon as you find one new product you love, another will launch. Think about the space all of these products will take up in your vanity/bathroom/bedroom. And, think about all of the sheer money you're spending to try and keep up with it all.

You can still enjoy beauty and the magical new products the industry produces every 10 seconds. But you don't need to buy all of them. Make choices and decide what is most worth it to you.

Review, Through and Through.



There is an insane amount of information available at our fingertips. Want to know a stranger's perspective on a specific pillow? Google it. Looking for advice for obtaining the greatest blender on Earth? Google it.

When it comes to beauty, reviews can prove to be just as valuable. 

However, traditional celebrities and new-age celebrities (read: YouTube creators and bloggers) are paid, sometimes a lot of money, to endorse products. Seeing a product pop up on your social feed in a beautifully-crafted lifestyle shot or hearing it raved about on Snapchat sometimes is enough for you to say, "SOLD. Buying 10." Is it valid to say, "But! These influencers wouldn't endorse something if they don't truly love it!"? Yes, it is valid. However, with so many brands shelling out so much money to get these influencers on their side, the lines become a little fuzzy. So, if something sounds appealing, read, read, read. Don't just read Sephora.com reviews, expand to other review websites, like MakeupAlley.com or the brand's website. And, of course, ask friends. Knowledge is power, and can save you a bit of cash.

Try Before You Buy.



Reviews may only get you to a certain point. Make it a goal to experiment with products before purchasing. With skin/hair color, type and overall preferences varying per person, look into trial. Consider visiting your local Sephora to test the products before you purchase, even if you have your mind made up that you think you want it beforehand.

Did you know 15-minute mini makeovers in-store are free? If you are a VIB, you can receive one free makeover per year, which is a great way to try new products and potentially discover if you like or loathe something. VIB Rouge members receive unlimited makeovers per year, and well, that is just asking for trouble (although awesome). Regardless of your membership level, you can play with the products in-store and have a one-on-one conversation with a sales associate. Learn more about these offers here.

One of my favorite tips for buying fragrance, which tends to be super pricey: Get it on Amazon. My signature scent is Marc Jacobs Daisy, which retails $96 for a 3.4 oz bottle at Sephora. I've been buying it on Amazon for the past couple of years, and saved anywhere between $20-40 per bottle. Same fragrance, just discounted. If you're looking to try a new scent, visit your local Sephora to do a sniff test. But when it comes time to purchase, check alternative vendors for the same product at a lower price.

Don't Go HAM.


A brand you love just launched a new lip collection and you really think you need it: Buy one, don't buy three. I learned this the hard way when I purchased a few shades of a new product that will remain nameless assuming I'd love it, and, inevitably, was disappointed with the formula. 

After purchasing, spend enough time with the product to determine if it's really something you'd like multiples of and if you actually need them all. This is particularly true for skincare. Give the products time to work. Build a regimen and keep it consistent to decide if it's a fit.

Inventory Check.


Commit to a check-in every so often (every 6 months is a good marker) and evaluate your collection. Any products not working for you? Keep them in mind and do not re-purchase. Things you have in surplus? If you realize you have 25 concealers, it might be smart to steer clear of those, at least for awhile.

This will also help you determine the products you really love and have been using in heavy rotation. It's also the best way to determine gaps. Expired mascara? Okay, a Sephora run might just be in order. 

Sleep on It.



If you are convinced you absolutely must have a certain product, or products, wait a minute.

It's so easy to go trot into Sephora on a whim and leave with that item... plus five other things. Make sure you have put thought into the purpose of why you are shopping and stay focused on what you are aiming to buy. The products near the registers are deadly.*

*Like the sheet masks. Are you kidding me. I buy at least 2 every time I shop.

Budget.

The most commonsensical thing to do? Set aside a budget. It sounds obvious (or maybe crazy), but it works. Determine what you feel you can afford to spend on Sephora monthly, bi-monthly or whichever time frame works for you. Stick to it. It can be hard, especially when there are so many pretty, shiny things waiting for you to buy and bring them home. But you will be glad you did when you can afford a new pair outfit on top of your Sephora buys.

What are your favorite Sephora shopping tips?


Happy Birthday, Rihanna! How About Some Cake-Cake-Cake?

Saturday, February 20, 2016
Rihanna has done really dope things in her 28 years. Things like:

• Becoming the youngest and fastest solo artist to earn 13 number one singles on the Billboard Hot 100 chart.
• Winning eight Grammys.
• Representing Dior as the brand's first black woman.
• Causing a social media frenzy with the most-Tweeted about collection during NYFW Fall 2016 with her Fenty for Puma show. (Sorry, Kanye.)

That's a lot for someone under the age of 30. Let's not forget she also recently released ANTI, will likely see her Fenty Trainers sell out quickly and a world tour is on the horizon. Bad Gal Riri is flexing her global domination more than ever right now. 

Fun fact about me: I don't cook, bake or get anywhere near an oven. But it is Rihanna's birthday, after all, so I did the next best thing: imagine what cakes I would bake her could look like.

Because it's actually her birthday.

One to plug her new record...


Spotlighting one of my favorite lyrics from ANTI and also reminding her she's a bad bitch...


One to emphasize her impact...


...or maybe simply one to give her props for her sense of style and her sense of shade.


Happy birthday, Rihanna. I hope I see a cosmetics line with your name on it by your 29th birthday. xoxo

To-Do: Binge-Watch Girls Season 4 This Week

Tuesday, February 16, 2016
*Disclosure: I received a review copy of Girls: The Complete Fourth Season on DVD. All opinions, thoughts and commentary are my own.

Unless you've been frolicking around New York Fashion Week or chillin' at the Grammys, chances are, you might have a case of FOMO this week. Actually, if you have been doing either of those things, I'm rather jealous and slightly peeved I wasn't your +1. But I digress. As an added bonus for this overwhelming sense of ickiness, if you reside anywhere near New York City, you'll know the weather here has been 10 kinds of bleak. Not helping things.


File this under: Thing to do During this Craptastic Week: Binge-Watch Girls: The Complete Fourth Season. It's now on DVD and Blu-ray! Hooray!


Girls is one of those shows that pops open polarizing opinions. Whether you love it or loathe it, it undoubtedly has made its mark within pop culture. You know what I will argue to the naysayers? Lena Dunham is a woman (yeah, I'm going feminist on you right now) doing big things. Being a producer, writer and actor for the series is dope, especially in an industry overrun by men.


As the seasons have progressed, so have the characters (read: so if you gave up hope during season 2, just try and give season 3 a go). So much went down during season 4...


like this...



and this...


...and with season 5 debuting this Sunday, February 21, it's the perfect time to catch-up. If you're like me, you're also a sucker for the commentaries, deleted scenes and gag reels. Great additions to add a little pep in your chillin'-on-the-couch schlep.


What are you hoping to see in season 5?

Beauty Meets 2015's Biggest Pop Culture Moments

Tuesday, December 29, 2015
2016 is almost here. I'm pretty much feeling like this about it:



Nevertheless, I fully intend to enter the new year quite content with how 2015 went down and hopeful for what's to come in 2016: personally, professionally and in pop culture. I don't believe in resolutions, but I do believe in reflections. Pop culture had so many outrageous, fun and memorable moments  this year, and I was inspired to pair up a few key moments with some of my favorite beauty items.  Why beauty? Because becoming VIB Rouge this year was definitely a personal highlight/crazy moment of self-acceptance knowing how much money I spend at Sephora...

Zayn Gave Us a Reason to Whip out the Waterproof Mascara
Betrayed. Concerned. SAD. Man, I don't care if I'm 30 years old. I was all up in my feelings when it was announced Zayn was giving 1D the deuces. How would the gang go on? How would we go on? Sigh. After a pretty stellar release of Made in the AM, it seems the foursome is currently on "hiatus," promising not to be gone forever. We'll need an even stronger mascara if that is the case.

Beauty Counterpart:
Clinique Lash Power Mascara Long-Wearing Formula


In addition to lengthening lashes, this mascara boasts staying power, even through "rain, sweat, humidity & tears." Perfect.     

"The Dress" Escentually Tore Us Apart
When I heard about "The Dress," I started laughing. I mean, it was very clearly black and blue. Right? When the majority of the people I knew IRL hissed it was actually white and gold and that we could no longer have a conversation if I didn't think otherwise, I knew our world was in the process of a meltdown. Now the actual dress is a distant memory, but we can always remember the object that tore apart friends, families and distant acquaintances on the internet.

Beauty Counterparts:
Team #BlueAndBlack, this one's for you:
Giorgio Armani Armani Code Pour Femme



And for the #WhiteAndGold believers...I've got you, too. (Even if I still don't agree with you.)
Elizabeth and James Nirvana White



Drizzy Took Over our Ears, Lips, etc.
What a time to be alive and a Drake fan. Most would say 2015 goes to Adele, and numbers-wise, sure. But we've got to give the clap & the prayer emoji to Drizzy. He got buff. He headlined several major music festivals. He released two albums, If You're Reading This It's Too Late and What a Time to be Alive with Future. Let's not forget the singles, including the ubiquitous "Hotline Bling" and two diss tracks specifically crafted for Meek Mill — one of which is nominated for a 2016 Grammy (!) Tom Ford even named a now sold-out Lipstick from his Lips & Boys collection after Aubs. It'd be too obvious to call out that lipstick as our beauty counterpart, so I think it's all in the foundation: skincare.

Here's your "Started wearing less and going out more" starter pack.

Beauty Counterparts:

For the face:
When 10:00 PM Sheet Mask



Refresh and hydrate with this mask before you hit the clurb.

For the décolleté:
Moroccanoil Body Buff

Rejuvenate that chest so you can feel your best.

DJ Khaled Nailed It 
One of the more positive things to come out of 2015 besides #LoveWins and Cookie Lyon was, surprisingly to all of us, DJ Khaled. He inspired. He motivated. He told us what to eat for breakfast. He warned us about "they" and I can truly say I've never felt more blessed up than when I watch his Snap story. His effervescence and Snapchat-savvy even scored him a New York Times profile. Major       .

Beauty Counterpart:

butter LONDON Nail Lacquer in All Hail The Queen


What better way than to ride to success than with glittering gold nails?

The Force Awakens our Dark Side
So many things to love about Star Wars: The Force Awakens. (Shout to Rey and BB-8.) For both newbz and die-hards alike, this blockbuster has been a topic of conversation, and for good reason. For those, like me, who were digging Adam Driver's performance and feel a weird sense of connection with the Dark Side, check out my picks for perhaps my favorite beauty trend of the year.

Beauty Counterparts:
Dark lips for days.

Urban Decay Matte Revolution Lipstick in Blackmail


Makeup Revolution Amazing Lipstick in 100% Vamp


ColourPop Lippie Stix in Bull Chic