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celebrating fashion, fearlessness & the it factor.

Who Has "It"? Jennifer Colli

Monday, July 8, 2013
I like to think of myself as an accomplished 20-something. After recently being introduced to 26-year-old tech entrepreneur Jennifer Colli, I feel I could step my game up a notch.

Already having created and sold out of her educational software company, JonDavid Enterprises, Texas native Jennifer is also the mastermind behind Who Has It?, a real-time fashion app seeking to connect consumers, retailers and celebrities. Unlike other fashion-oriented apps, Who Has It? offers customization and system functionality specific to each user and retailer’s needs. Allowing an inside look into celebrities' closets, the  app connects fans to the retailers who provide their favorite star looks. Super cool, right?

I was able to grab a few moments with Jennifer to get the low-down on her inspiration for the app, a few of her favorite celeb style icons and her summer beauty must-haves.

What was your biggest inspiration in creating Who Has It?
I have always wanted to know what celebrities/athletes have and what their fashion sense is. I have never
been a patient person, so waiting for them to be caught by the paparazzi or see them out in public takes too long, and I don't like hunting them down on the Internet. My app simplifies this entire process. I am part of the "right now generation" — if  I have to search too long, I'm quitting.

What do you hope we get out of the app? 
Zero frustration for fans and shoppers. If you know whose style or what brands you like, it is all at the touch of your fingertips.

Which celebrities' styles do you covet? 
I think I am a mixture between Rihanna, Kim Kardashian and Reese Witherspoon.

What is your definition of an "It" Girl? 
An "It" Girl is someone who can wear anything, whether it be sweats and a t-shirt or a pencil skirt and a blouse, and make it look not only fashionable, but also make other people want to go out and buy it.

Best advice you've ever received?
When the going gets tough — keep on going. When something holds you back, it's only because you're so close to accomplishing your goal. Always keep pushing for something you truly believe in.

What is your guilty pleasure?
SHOES. I'm obsessed.

What are your summer beauty/fashion must-haves?
Airbrush spray makeup, a great pair of LV flats and L'Oreal Elnett Hairspray (it rocks).

What's next for you?
I want to be an inspiration for young people. No one can control their circumstances, how they grew up or the type of situations they faced throughout their early adolescent years, but you should never stop trying, never stop dreaming!

Jennifer is clearly an "It" Girl to watch. Stay tuned for more information on the app! Whose style will you be looking for?
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